KC Weddings .net - Couture versus Off the Rack

Couture vs. Off-the-Rack: So What's the Difference Anyway?
By Pat Giuliano

Shopping for your wedding gown should be an enjoyable and fun experience. But for many girls, it can be quite daunting. There are a myriad of designers and retail bridal shops from wich to choose, not to mention an endless range of wedding gown designs.

Couture, the made to measure option, has alluring advantages, and yet for some off-the-rack is appealing. There are quite significant differences between the two, and knowing these differences will help you make an informed decision.

PRODUCTION
The first major difference between couture and off-the-rack is obvious – couture is made to measure, while off-the-rack is mass-produced. Many girls prefer the off-the-rack option because you can try it on, and if it fits just right, you can buy it and walk out the door.

Having your gown made to measure means it will be designed just for you. This involves a great deal of time and effort. The couture process begins with a consultation followed by a series of fittings before you can take your gown home.

FIT
Fit is an important difference between couture and off-the-rack. Off-the-rack dresses are made to standard sizes, and while they may fit reasonably well if you are within the standard size range, they only offer “typcial” fit.

The couture gown will be made exclusively to complement your curves and shape, thus ensuring the best possible fit. In fact, fit is an art in itself. Skilled designers pride themselves in their ability to mould and sculpt a gown to a girl’s body.

DESIGN OPTIONS
Another major difference is the number of design options available to you. With off-the-rack dresses, your selection is limited to the designs available for sale. A retail bridal shop may not offer alterations like adding lace, beading, or changing the neckline. It’s a case of “what you see is what you get.” Finding the wedding gown of your dreams off-the-rack may be limiting.

On the other hand, creating your gown, made to measure opens up a world of design options to you. Once the design is established, you have a wide selection of fabrics, colors, and trims to from which to choose.

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